Ghanaians are a people who cherish their cultural heritage and try to maintain it in the competition of globalization and amalgamation of cultures. The Ghanaian has a cultural identity but is characteristically flexible and open-minded when it comes to other cultures. This is particularly true for the youthful population which constitutes more than half the population.
The Ghanaian youth is open to foreign cultures which he receives through music, movies, magazines, the internet, exposed peers and novels. The Ghanaian is not stiff-necked when it comes to appreciating cultures or even adding up bits they find “progressive” to theirs. The Ghanaian youth will accept any music for instance as long as it pleases the ear and evokes the right emotions within him.
Ghanaian entertainment as a point in focus is evident of the cultural diversity endemic in Ghanaians. Many a time, the music we listen to and love are in languages we hardly understand.
It looks as if all the while, Ghanaians have been seeking a significant way, consciously or unconsciously to influence other cultures as well. It just happened and the origin of it is a raging debate. Ghana found Azonto less than two years ago and have not looked back since.
Every fun loving Ghanaian is dancing or trying to do Azonto.
The passion of Azonto is like a kind of vengeance; a serious rebellion from a certain kind of oppression. Azonto is now better described as musical self expression rather than as a genre of music or as a dance and indeed some Ghanaian musicians have had a difficulty categorizing this form of self expression. Guru, a musician in an interview with Kwame Poku (DJ Scientific) of Focus FM for instance had this difficulty when asked if Azonto should be a music genre or dance.
Stay tuned to OMG! Ghana tomorrow for part 2 of this series!
MTN Azonto commercial :