Elvis Presley, the late king of rock’n'roll, is to be virtually resurrected, following in the footsteps of a hologram of late rapper Tupac Shakur, production company Digital Domain Media Group said on Wednesday. The Hound Dog singer, who died in 1977 aged 42, will be brought back in a virtual performance by the dif=gital company, which stunned nearly 90,000 fans with a life-like performing Tupac hologram at the Coachella Valley Music and Arts Festival in April.
Digital Domain said they are planning multiple virtual Elvis likeness across various platforms, including live shows, TV and online, and are working in partnership with Elvis Presly Enterprises, which manages late singer’s brand.
“This is a new and exciting way to bring the magic and music of Elvis Oresley to life. His lifelong fans will be thrilled all over again and new audiences will discover the electric experience of Elvis the performer,” Jack Soden, president and chief executive of Elvis Presley Enterprises, said in a statement.
The digital production company has specialized in creating realistic computer-generated humans, and its E work has appeared in movies sich as The Curious Case Of Benjamin Button, TRON: Legacy and X_Men:First Class.