Music video is a preeminent venture for both artiste managers and musicians to market their music so as to ensure success in the production the creative work(s).
Gone are the days when videos and for that matter Ghanaian music videos were just nothing to write home about – ostensibly due to the low level of expertise and modern video production equipments.
Notwithstanding the score of inferior videos produced in the country over the years, it is right to acknowledge the excellence of some music video producers that the country has over half a decade now witnessed.
Ghanaian music video producers upon boarding the flight of ‘classic videos production’ has helped grow the industry to an advanced level hence, setting the pace for modern quality videos.
Despite some inferior music video production in the country today [though at minimal rate], it is laudable to praise the works of some music video production houses like OM Studios, Phamous Philms, Real House Philms, Emklan Videos, FlashBak Media, Solid Multimedia and House of Joy, for the level of professionalism.
It is worth rewarding that these production houses have internationally been acclaimed and won awards on the continent and overseas. This is as a result of the quality in special effects, directing, editing, sound and among others.
It was no surprise that the first ever 4syte TV Music Video Awards in late 2010 became apparently difficult for organizers to bestow awards on various nominees in their respective categories – a sign of quality music video production in the industry. This as a result of the quality of videos produced during the year(s) under review.
On this note, musicians should take the opportunity to make videos for at least their singles available to be aired; it is a good marketing showbiz strategy. But its better they shun away from inferior videos and producers should get the right resources and equipments for their music video production.
As a showbiz blogger and critic, I envisage Ghana as “the postern of classic music video production in Africa.”