Fashion in Ghana for the past few years has been an issue as far as indecent dressing is concerned. From the exposure of valuable body parts of ladies to the sweeping of the ground by men’s low hanging trousers and showcasing of boxer shorts has been nothing but a common thing one is likely to find in places, streets, parties and anywhere you find people. Not only was it a problem with the way the youth especially dressed, but the manner by which the western way of dressing was copied. Dress code that perfectly fitted winter climate conditions in Western countries was fully practiced here when a full summer was experienced.
It was glare that the local textile print industries were gradually loosing their place in the mind of Ghanaians youths. Most of Ghanaian youths preferred wearing designer clothes that is, the Gucci’s, Dolce and Gabbanas, Louis Vitton’s etc. to the local ones and claimed sometimes that the cost involved in buying and sewing the local print was expensive as compared to the already made foreign ones and that the local print could not be worn anywhere but the designer clothes could be worn anywhere and any day of the week. I, at this juncture, want to use this medium to thank all our media men and women, various presenters, actors and actresses especially for playing an important role in bringing back the old flavor in the African way of dressing. Not only did they play an important role in bringing it back, but also modernizing and changing the styles that our local print was used to sew thereby attracting and suiting the taste of the modern day Ghanaian youth.
Talking of actors and actresses, Shirley Frimpong Manso, writer, director and executive producer of the Episodic movie “Adams Apples” must be applauded for the good work done in using our local print in the famous and award sweeping movie attracting the fashion attention of most Ghanaians and showcasing how beautiful we look in our own print. Actors and presenters in the likes of John Dumelo, Annan Adjettey. Okyeame Kwame, Ice Baby of Tv3, Kwabena Kwabena and most of them whose name can all not be mentioned must equally be applauded for their belief in the local print and would urge musicians who lives influences people most to also join the race in promoting the locally manufactured prints. Our local printing industries (GTP, WOODIN, DA VIVA etc) has also played their part well by also adding more designs and colors and styles to the already existing ones making it more beautiful and attractive.
It feels good to walk in town seeing young men and women who once thought the local designs and print was solely for the old folks and also a code of dressing for Sunday church services dressed in the local print for work, meetings and even parties. It feels good to see the good people of Ghana take delight interest in its own product. Blending the local with the foreign cloth line is not a bad combination if going all local is not your taste. Ladies, a pair of trousers marched with a nicely sewn African print top can make you real smart and attractive. You can also try a knee level straight dress for parties and also for the work place. For the men, going all African can be real sexy. A short sleeved local print shirt with a marching local print trousers (both must be of the same print) with a pair of locally made slipper can be so hot. Mind trying that? Well that was just by the way.
We thank our local textile industries for hanging on even when we decided to go for the already made dresses and designs that wasn’t our own and more importantly, to every single Ghanaian, for making Ghana proud by wearing a made in Ghana print. SANKOFA, YENKYI!!!
AKOSUA SEKYEWAA ODURO – (www.TheMonteOz.com)