Contrary to reports that Nsem Kua aka Proverbs (Formerly known as Yaa Pono), has broken away from his current label Pidgen Music and he is now with High Grade Family, the two labels have disclosed that they are both collaborating to put him on top .
Pidgen Music and High Grade Family believe that Nsem Kua aka Proverbs is the future of Ghanaian Music and the current sensation. Furthermore, they believe Nsem Kua is such a big artist that for the first time in Ghanaian history, two major labels have decided to collaborate in order to help one artist achieve his true potential.
Collectively, they believe that if they join forces, they can achieve more than they can achieve individually, and they have decided to join forces over Nsem Kua, who they both believe has phenomenal potential.
HighGrade Family already has big stars like Samini, Stonebuoy, Kaaki, whilst Pidgen Music also have big stars like King Ayisoba, Wanlov the Kubolor and M3nsa, the FOKN BOIS, poetry giant Mutombo and Lady Jay Wah.
“I have been trying to understand why people immediately assumed the collaboration to be a hostile takeover, especially when it concerns an artist as influential as Nsem Kua”, Panji Anoff CEO of Pidgen Music stated.
Panji Anoff has been working with Nsem Kua (Proverbs) since Wanlov introduced him to the Pidgen family in 2009, helping him develop his versatility and unique brand of music, and nurturing his mobile phone presence.
“I am still amazed when I go to a little village in Brong Ahafo, and all the kids have 20 Yaa PONO songs on their phones… but really it was Nsem Kua who introduced me to a whole new world of music distribution, and I have tried to develop it, because when he performs before a crowd of 30,000 people and everybody is reciting every line word for word, you cannot help but take notice and acknowledge the power of the mobile phone as a means of music dissemination”
Tony Pun of High Grade Family believes Nsem Kua is the artist that will change Hiplife and challenge both current and future artists to surpass themselves when they perform. “His live performances are legendary, and the new benchmark for hiplife artists, and we want to make Nsem Kua an integral part of our live shows this year, as well as organize a tour for him across the nation so more people can experience the phenomenon that is Nsem Kua”.
Tony believes that by joining forces with Pidgen Music, he can put his marketing savvy into Nsem Kua, and blow his career into the stratosphere. Plans already include a single to be released very soon and the National Tour for Nsem Kua.
“He is the most talented Ghanaian rapper the world is yet to discover because he is very versatile unlike most rappers. He sings, he raps and he is the best when it comes to freestyle rap. The world should watch out for Nsem Kua from Ghana.
According the artiste himself, he chose the name Nsem Kua to carry the Ghanaian identity and African values with him everywhere he goes and Proverbs is just Nsem Kua in English for people outside Ghana to able to relate to it on any part of this planet.
Nsem Kua, is perhaps Ghana’s first true Underground Superstar. The YFM Area Code Winner 2 times in a row, with the crowd in Dansoman even refusing to go home till Nsem Kua came back on stage!
Nsem Kua is the artist on everybody’s mobile phone, and one of the very first Ghanaian Artists to surpass 1,000,000 Youtube hits. Exactly how he attained his level of penetration and popularity, without radio or TV airplay can only be attributed to his exceptional wordplay and ability to sing, rap, flow on any beat from traditional to rock music (“I day feel you die” being a recent example).