Every day, around the world, security cameras silently observe us. Tirelessly they wait and watch, hoping to capture something significant. Usually, the only footage that ever sees the light of day is the kind that implicates someone in a crime or offence, but in reality they capture so much more. Click through for a glimpse of the heart-warming side of surveillance.
Coca-Cola’s latest ad campaign looks at all the other, more light-hearted footage that security cameras capture on a daily basis. From partners stealing kisses to people dancing when no one can see them, it’s one feel good clip after the other, and it goes at least some way towards helping people to not just see the bad in life. The ad couldn’t have come at a better time, what with the current climate of negativity that seems to prevail in so many public spheres, a good dose of humanity just takes the edge off and allows people to notice the little things that often make the biggest difference.